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Rachlin Earns Industry Praise for Firm Newsletter
Editor-in-Chief Praises Content, Design and Internal Participation
Editor-in-Chief Howard Wolosky heaped praise on South Florida accounting and advisory firm Rachlin LLP in the July 29, 2008 issue of WebCPA. Wolosky singled out the firm’s quarterly newsletter, RachlinNews, which is produced internally for clients and friends of the firm.
Commenting on the Summer 2008 issue of RachlinNews, Wolosky said, “ Why was I so impressed by the newsletter from Rachlin, a Miami, Fla. firm? To begin with, each of the articles was written by a member of the firm. There is also a message from the managing partner, Larry Blum, on the front page, and he writes about the importance of recognizing and adapting to change, and challenges the readers on the subject. The lead story is about search engine optimization, a great topic, and has an excellent discussion of organic and paid search engine optimization. The article on tips for small businesses going global is informative, but more than that it shows the firm’s understanding of all it takes to ensure success in going global.
Although the other articles are more typical of what you would expect in a firm newsletter, the ones on mortgage relief for taxpayers, establishing internal controls of benefit plan assets, and IRS criminal investigation showcase the firm’s expertise. The spotlight on a charitable cause that the Rachin Foundation is supporting and the note that the newsletter and firm brochures are being printed on recycled paper are nice touches.
The newsletter is visually appealing, easily readable, and has a modern look with attractive graphics. Additionally, it is only four pages long and comes out quarterly. All of this appeals to how people now read."
RachlinNews is produced by the firm’s internal design team. All articles are written by members of the firm. Along with industry-related features and a message from the managing partner, the newsletter includes a charity focus.
In addition to RachlinNews, Rachlin’s design team produces newsletters for firm clients and the public through its marketing and design division, Rachlin Design. To learn more about Rachlin Design, visit www.rachlindesign.com
About WebCPA
WebCPA is a leading provider of online business news for the tax and accounting community, offering breaking news, in-depth features, insightful editorial analysis, and a host of Web-related resources and services.
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